Abstract
ABSTRACT This study aims to understand tourist behavioural intentions towards a destination when the tourism-generating market (US) and the destination country (Iran) are engaged in ongoing political tensions. This study has also attempted to understand how social norms, animosity, destination image, tourists’ perceptions of travel risk and tourist attitude towards a given destination influence tourist boycott intentions in the light of a traditional enmity between both countries. Evidence from 251 respondents indicates the positive and negative impact of these constructs on travel boycott intentions. Overall, this study extends the literature on tourism behaviour by focusing on relatively overlooked concepts such as susceptibility to normative influence and animosity. Theoretical and practical implications of the study have been provided in the conclusions section.
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