Abstract
in the process of close communication with the international community, a large number of new things and new ideas have poured into the daily life of the Chinese social masses, especially some college students, who can access to more different things through the new media, which in essence brings certain challenges to the ideological and political work of colleges and universities. In the process of social modernization, science and technology continue to update, making the Internet technology gradually become an integral part of people's lives. How college counselors find innovative ways of Ideological and political work in this situation has become a very concerned issue. Based on this, according to the author's years of experience in Ideological and political work in Colleges and universities, under the background of the new media era, this paper makes the following discussion on how college counselors innovate the ways and contents of Ideological and political work for reference.
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