Abstract
With increasing competition from external information sources academic libraries need to undertake strong marketing initiatives to redress the balance. Evidence-based practice and evaluation of internal services may help to secure the future permanency of the academic library. In light of this, an initiative was undertaken by the Engineering Team at the University Library, Loughborough University to market its services and resources to the Engineering Faculty. A survey was utilised as the marketing tool. It was made available in electronic format and marketed via the Library website, Team Blog and targeted emails. Evaluation of the results enabled the Team to further raise its profile by taking various issues directly to the Faculty and actively marketing avenues of communication, training sessions and the Institutional Repository. As a marketing tool the survey approach was largely successful and subject teams may wish to utilise this approach as a component of their marketing strategy.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
