How to Transform Covid-19 Crisis into A Business Opportunity Using Business Model Innovation: Case of Hiking Industry in Indonesia

Abstract

Surat Izin Masuk Kawasan Konservasi is essential for all hikers who intend to explore Indonesia's protected areas. The issue arises when the hiking permit must be issued at the basecamp of a heavily inhabited mountain, preventing hikers and mountain management from implementing the health regimen. Several mountains must be closed owing to infractions. This investigation will be qualitative in nature. Observations and direct conversations with both hikers and mountain management supplied the necessary data for the development of a plan for Hikery to convert the Covid-19 issue into a commercial opportunity via business model innovation on Surat Izin Masuk Kawasan Konservasi. Using business model canvas and the SWOT framework, the data will be examined. The hiking permit system has an antiquated commercial model that does not iterate throughout the pandemic. When there are problems with the process for data registration, there is the greatest reason for concern. The procedure is time-consuming, therefore there may be a substantial wait. Managers of hiking permits are also secluded. This situation induces stuttering and jostling among hikers. The suggested parameters aim to simplify and expedite the operation. Hiking facilitates the production of an online, digital hiking permit that may include all required actions and procedures. Hikers are only needed to register their information once online, choose the peak they want to climb along with relevant details, and pay the administrative fee.