Abstract

In recent years, social enterprises have developed by leaps and bounds, involving more fields with a profound social impact in the sector of national non-governmental public welfare. However, the development of social enterprises in China is still in the initial stage, encountering the challenges such as legal legitimacy, moral legitimacy, and cognitive legitimacy. The purpose of this paper is to review the concept of social enterprises, analyze the implementation of the “New Citizen Plan” which is an activity of the Nandu Public Welfare, and the problems faced by the development of domestic social enterprises from the perspective of blended value and the triangular relationship of social enterprises. Finally, referring to the development models of social enterprises in other countries, this paper puts forward some suggestions for future development from the aspects of government and social enterprises. On the one hand, the government should optimize the environment, integrate resources, and provide normative legal support in a macro manner to promote the sustainable development of social enterprises in China. On the other hand, social enterprises should accurately identify the environment from a micro perspective and carry out precise positioning. Through in-depth cooperation and innovation, a win-win result for public welfare and commerce will be achieved, offering more ideas for the growth of social enterprises.

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