Abstract
Hematological diseases are characterized by ample variance in disease trajectories requiring the delivery of tailored medication counselling. However, the one size fits all approach to providing medication counselling still seems pervasive in hospitals. Therefore, the outpatient pharmacy of the Albert Schweitzer hospital in the Netherlands implemented a pilot project concerning tailored allocation of medication counselling among hematology patients through structural assessment of their needs. The 124 included hematology patients were provided with tailored medication counselling by trained pharmacy assistants for 12 months. The tailored medication counselling provided to the hematology patients was based on the assessments of their needs using the Bloem & Stalpers segmentation model. This model constitutes four segments each describing a medication counselling profile based on the perceived acceptance and control of patients. The evaluation of this pilot project shows that subjective health experience, satisfaction with medication information and medication compliance among included patients improved
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