How to Predict the Innovation to SMEs? Applying the Data Mining Process to the Spinner Innovation Model

Abstract

Despite the importance of small and medium-sized enterprises (SMEs) for the growth and development of companies, the high failure rate of these companies persists, and this correspondingly demands the attention of managers. Thus, to boost the company success rate, we may deploy certain approaches, for example predictive models, specifically for the SME innovation. This study aims to examine the variables that positively shape and contribute towards innovation of SMEs. Based on the Spinner innovation model, we explore how to predict the innovation of SMEs by applying the variables, namely knowledge creation, knowledge transfer, public knowledge management, private knowledge management and innovation. This study applied the data mining technique according to the cross industry standard process for data mining (CRISP-DM) method while the Statistical Package for the Social Sciences (SPSS_Version28) served to analyze the data collected from 208 SME employees in Oporto, Portugal. The results demonstrate how the Spinner innovation model positively influences the contributions of the SMEs. This SME-dedicated model fosters the creation of knowledge between internal and external interactions and increases the capacity to predict the SME innovation by 56%.