How to Mediate the Healthy and Sustainable Development of Live Streaming Shopping

Abstract

At the end of 2019, "COVID-19" pandemic broke out suddenly, which made people's lifestyle change greatly. With the spread of the epidemic, offline activities are limited, and people's shopping style has also changed, move from offline shopping to online shopping suddenly. With consumers' aesthetic exhaustion in the original shopping mall, live streaming shopping, as a new shopping mode, has entered more people's field of vision and was quickly accepted by the public. With the rapid development of Internet technology, live streaming shopping has been developing extremely fast. More and more people are pouring into live streaming shopping, and more and more consumers are gradually recognizing and participating in this new shopping mode. However, how to mediate the healthy and sustainable development of live streaming shopping remains unclear and deserves further investigation. During the research process, the researchers conducted an in-depth paper review. This technique is ideal for estimating how to mediate the healthy and sustainable development of live streaming shopping has been widely employed in many social-science studies on customer behaviors analysis. Research found that the important factor affecting live shopping was consumers' keen on high quality and low-price products. Products with low prices and excellent products attracted most attention. In terms of how to mediate the healthy and sustainable development of live streaming shopping, specific solutions are put forward, manufacturers should provide high-quality products; improve relevant laws and policies; increase supervision on tax paying and livestreamer should strengthen rational guidance to consumers and guide rational consumption, so that livestreaming shopping can develop healthily, stably and orderly.