How to Integrate Development of Digital Collection and Cultural &Tourism Industry to Improve Tourism Experience

Abstract

In recent years, a growing number of museums have begun to develop their own digital collections. These collections are created through the reimagining and recreation of cultural artifacts by artists and are sold in the form of digital products. In essence, museum digital collections are themselves cultural and creative commodities. However, if consumers fail to appreciate the value of these cultural and creative products, such products may not serve their intended purpose. Through the distribution of on-site questionnaires, this paper examines issues such as limited understanding, low uptake and inadequate cultural immersion surrounding digital collections. Correspondingly, we offer recommendations to enhance the visitors experience, notably targeted marketing, innovative design, expanded applications, varied product development, and preserving certain public properties and service functions.