Abstract
Companies, markets, and consumption patterns are all part of daily life, particularly in health area. It is the responsibility of the pharmaceutical industry and patients to develop pertinent solutions (innovations) that are based on human needs. Design Thinking (DT) is a tool for innovating, and it should put people first. The answer has the power to transform people's lives or address their problems. The purpose of this work is to propose DT concepts for application in health area innovation. Empathy, Collaboration, and Experimentation are the three primary pillars of Design Thinking, a human-centered paradigm of thought. The four steps of this innovative development technique are Discover, Define, Develop, and Commercialize. Discover, Define, Develop, and Deliver are the four distinct steps of this innovative development technique. The DT creative process is collaborative and incorporates consumers from the outset. Users of DT look for products that offer value that can be quickly tested, verified, and deployed on the market or for the user's advantage. To vastly enhance the experiences of healthcare consumers, DT is broadly applicable in the field of health area and to all acts that directly or indirectly involve the prevention and/or treatment of illnesses. Because the major emphasis is on the individual/patient/customer/service, combining this technique with conventional scientific methods might boost health innovation.
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