Abstract
This paper is a reflective overview of the knowledge on online conversion of services in the perspective of urban planning. It points that traditional planning aimed at building optimal spatial relationships between particular functions in urban environment. Particular decision-making rules have been introduced, contributing to a hierarchical land-use structure. This traditional approach has been recently challenged by the rapid ICT development which added a lively, virtual, and non-spatial dimension of urban economy. The well-established foundations of urban planning started to shake, calling for a new paradigm. This paper looks for an alternative to conventional planning which would be able to develop policies for omnichannel services (i.e., enterprises that use both online and offline channels for communicating and distributing their products). The advantages of ‘e-planning' in managing omnichannel services sector are outlined and a conclusion is drawn that only a multi-channel approach can bring appropriate answers to contemporary developments in services sector.
Highlights
Fast advancements in human civilization in the recent decades pose specific, unprecedented challenges to public policy
This paper looks for an alternative to conventional planning which would be able to develop policies for omnichannel services
Traditional urban planning was focused on building optimal spatial relationships between particular urban functions located firmly in urban environment
Summary
Fast advancements in human civilization in the recent decades pose specific, unprecedented challenges to public policy. In particular the rapid ICT development calls for appropriate response from public authorities. Sometimes it may even require a fundamental shift (replacement, renewal) of traditional procedures and attitudes. This article is a reflective overview of the knowledge on conversion and hybridization of services and contemporary urban planning. It is situated on the intersection of economy of services sector and geography of land-use. It tries to link those domains on the ground of e-planning. E-planning features are discussed and eventually conclusions are drawn about the possible match between omnichannel services and e-planning qualities
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