Abstract
The purpose of this research is to examine service quality model for increasing the quality of Guidance and Counselling (GC) services. The research oncoming uses the quasi experiment pre-test and post-test control group design. The result of this research: (1) In the pre-test, the quality score of GC services experimental and control group is in the basic category; (2) After the service quality model has been implemented, an increasing quality happen to the experimental group and become the surprising to unbelievable category. Besides that, the controlling group still in the basic category; (3) The service quality model is effective for increasing the service of performance dimension the GC teachers; (4) service quality model is effective for improving service quality on the performance dimensions of school counsellor, but it needs special formulation and longer time to increase the dimension of expectation and importance.
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