Abstract
Green innovation strategy (GIS) is an appropriate choice for most enterprises to deal with environmental problems. Organizational green learning (OGL) enables enterprises to obtain more updated environmental knowledge and promote green innovation performance (GIP). It is unclear whether adopting green innovation strategy is inevitably beneficial to green product innovation and green process innovation, and the studies in this area are still incomplete. According to the Natural Resource-Based View and Knowledge-Based View, this study advances a conditional processmodel to understand how green innovation strategy impacts green innovation performance through organizational green learning in a context of green technological turbulence (GTT). We conducted an empirical study with a probabilistic sample of 316 innovative enterprises using the partial least squares and regression analysis in order to verify the research framework. The results show a positive relationship between green innovation strategy and green innovation performance, organizational green learning played a partial mediating effect, and green technology turbulence significantly moderated the relationship between organizational green learning and green innovation performance. The impact of organizational green learning on green innovation performance is greater when green technology turbulence is higher than when it is low. These findings extend the green innovation performance research and practice.
Highlights
Resource-Based View and taking “strategy-behavior-performance” as the logic, this study explores the impact of green innovation strategy on green innovation performance through green organizational learning, clarifies its path, and compensates for the deficiency of existing literature in explaining its internal mechanism
Organizational green learning (OGL), because this study focuses more on the moderating effect of green technology turbulence on green innovation performance, which directly affects the implementation effect of green innovation strategy, and the moderating effect on organizational green learning is second in importance
This study explains the path from green innovation strategy to green innovation performance through empirical evidence, and illustrates the moderating role of green technology turbulence, and supplements the research of green innovation strategy
Summary
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. The environmental issue is one of the major challenges of our time. From shifting weather patterns that threaten food production, to rising sea levels that increase the risk of catastrophic flooding, the impacts of climate change are global in scope and unprecedented in scale. Without drastic action today, adapting to these impacts in the future will be more difficult and costly [1]. It is clear that the role of human influence on the climate system is undisputed and human actions still have the potential to determine the future course of the climate. Strong and sustained reductions in emissions of carbon dioxide and other greenhouse gases should be taken into consideration to limit climate change [2]. As the dual subject of social life and commercial activities, enterprises are the “initiator”
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