Abstract

In the era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), the fluidity of organizations and the variability of individual work gradually replace the traditional stability and continuity. The question of how to connect employees and organizations has long intrigued researchers and practitioners. Employee organizational identity is the stable force that binds employees to organizations. Drawing on social identity theory, we argue the role of interpersonal processes in the employee organizational identity construction. We suggest that an employee’s relationship-building behaviors can promote employee organizational identity through the connected self. The indirect effect is stronger for employees who make more social comparisons because they are more sensitive to social influence. We collected data through questionnaires of 333 employees using a two-wave research design in China. The results indicate that an employee’s relationship-building behaviors enhance employee organizational identity. The connected self fully mediates the positive relationship between relationship-building and employee organizational identity. The outcomes also show that the positive effect of relationship-building toward connected self is intensified, when an employee engages in more social comparisons. The findings imply that interpersonal processes play an important role in the employee organizational identity construction. Then, the theoretical and practical implications are discussed.

Highlights

  • The modern business has entered the era referred to as “VUCA” – an acronym for Volatility, Uncertainty, Complexity, and Ambiguity, which is repeatedly used to describe the turbulent business environment (Baran and Woznyj, 2021)

  • This study extends the research about employee organizational identity (EOI) by examining the effects of relationship-building behaviors and social comparison behaviors on EOI at the same time, which reveals the key role of interpersonal processes in EOI construction

  • Our findings show that the construction of EOI is influenced by relationship-building and social comparison behaviors

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Summary

Introduction

The modern business has entered the era referred to as “VUCA” – an acronym for Volatility, Uncertainty, Complexity, and Ambiguity, which is repeatedly used to describe the turbulent business environment (Baran and Woznyj, 2021). This brings great challenges to organizations and individuals. The organization is a common life area and an important source of meaning and self-definition for each employee (Ashforth and Mael, 1989; Arne, 2008), and identity has the potential to provide stability and meanings for employees in such a changing and often turbulent social environment (Roodt et al, 2015). The organization scholars believed that employee organizational identity (EOI) is a stabilizing force that connects individuals to organizations (Ng, 2015; Li and Zhang, 2020), through which the employees feel sense of belonging and the organizations unite the strength of their members

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