How to Establish the Wisdom of Rural Tourism Based on “Internet +”: Taking Coastal Areas in Shandong Province for Example

Abstract

Zhao, Y.; Han, Y., and Wang, Y., 2020. How to establish the wisdom of rural tourism based on “Internet +”: Taking coastal areas in Shandong Province for example. In: Yang, Y.; Mi, C.; Zhao, L., and Lam, S. (eds.), Global Topics and New Trends in Coastal Research: Port, Coastal and Ocean Engineering. Journal of Coastal Research, Special Issue No. 103, pp. 1047–1050. Coconut Creek (Florida), ISSN 0749-0208.Based on the statistics, calculation and analysis of rural tourism related data of 17 cities in Shandong Province, there are still many problems in rural tourism carried out by cities. The emergence of the Internet and artificial intelligence has created the conditions for the realization of tourism and also pointed out the direction for the future development of rural tourism. In the current environment, the development of rural tourism should take advantages of “Internet +” to build a smart rural tourism system and build its intelligence from four levels, which are government, tourism service enterprises, tourist villages and tourists.