Abstract
ABSTRACT This study focused on the concept of internal environmental locus of control to identify how behavioral intentions are formed in the context of the indoor smart farm restaurant. The data was collected from 330 respondents who had dined out within the last six months in South Korea. The findings revealed that all four dimensions of internal environmental locus of control (i.e. green consumers, environmental activists, environmental advocates, and recyclers) affect attitude, which in turn intentions to use and word-of-mouth intentions. It also found that product knowledge strengthens the effect of green consumers on attitude.
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