Abstract
AbstractIt is crucial to promote the use of cleaner transport modes, and new technologies are key to achieve this goal. Most mobile-based solutions are focused on services related with the journey itself (mobile ticketing, real-time traffic information and trip planners). Adopting a holistic point of view, and considering every trip has a purpose (work, school, shopping and entertainment), a new service approach is considered. This paper presents a multiservice approach that links city services and public transport to encourage the use of sustainable transport modes. This multiservice approach is based on mobile technologies, which are a unique channel of interaction between service providers and customers. The conceptual model of this approach is materialized in a concrete example. This multiservice approach may represent a step towards a sustainable mobility, while improving the image and efficiency of Public Transport Operators (PTOs), boosting local businesses loyalty and sales and bringing convenience, better service quality and monetary savings to customers.KeywordsMultiservice approachMobile technologiesPublic transportCity servicesSustainable mobility
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