Abstract
Multinationals are showing a growing interest in developing corporate incubation programs. However, only a few papers analyzed this emerging topic. We conducted a study at a Brazilian multinational steel company subsidiary, aiming to elucidate the process of designing a corporate incubator through a three-phase Action Research program that spanned 12 months. As a result of this study, we offer (i) a sequential and evolutionary framework for implementing corporate incubators; (ii) an information management tool that captures and utilizes data for decision-making during venture development; and (iii) an uncertainty-based evaluation tool for venture evolution.
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