How to create tourists’ enjoyment? critical factors and strategic configurations for cultural and creative tourists’ enjoyment

Abstract

ABSTRACT Although scholars have fully explored the factors influencing tourists’ positive emotions, there is still a research gap on the joint effect of multiple factors. Based on 509 samples of cultural and creative tourists, this paper constructs the causal configurations of enjoyment from two aspects: environment and individual. Fuzzy-set qualitative comparative analysis (fsQCA) confirmed that there are four solutions, which present two types: “environmental aesthetics and individual acculturation” and “environmental creative performance and individual cultural intelligence”. There is an alternative relationship between creative performance and cultural intelligence. Additionally, authenticity only plays a complementary role in tourists’ enjoyment.