How to create and sustain an open and radical innovation capability? An empirical case study analysing ongoing radical innovation projects at Vodafone R&D

Abstract

Companies have learned that radical innovations are crucial to long term success. However, many companies struggle to introduce radical innovations, since many recommendations regarding incremental innovations do not apply. Increased research has addressed the question of which capabilities are required to manage radical innovation, but so far a common framework is missing. Our paper bridges this gap by developing an improved theoretical framework, enhancing the existing literature and integrating the concept of Open Innovation to support the processes by accelerated learning, accessing new capabilities, and creating new markets. In a case study approach we apply our framework to the research and development department of Vodafone R&D. analysing their radical innovation capabilities, we identify a trans-disciplinary exchange, which integrates art and design, as a key driver in the radical innovation process. Through the cooperation with artists and designer Vodafone R&D creates a trans-disciplinary environment, which influences the processes of idea creation and opportunity recognition as well as the approaches to reduce uncertainties. In conclusion the theoretical findings are translated into practical management implications.