Abstract
This case study offers guidance and advice on creating an effective blog, based on the author?s experiences of running his own blog, hosted on WordPress. The article covers some of the essential issues, including tone, audience, credibility, and potential currency, before outlining three key factors that contribute to a successful blog: time, confidence, and forethought. The article provides help to an academic audience in that it offers suggestions around how to soften academic tone for a general audience as well as how blogging could potentially be used in a meaningful way as a form or formative or summative assessment.
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