Abstract
Changes in organizational identity have been a particular focus of discussion in research to date. Prior studies have noted that organizational identity changes through interactions with images from external sources and that this changes behavior in organizations. However, because it is unclear what agent is choosing a new organizational identity, the dynamism of the phenomena is not well understood. Thus, when considering changes in organizational identity, why a particular organizational identity is selected and a determination of whether there are changes are necessarily vague. This study asserts the importance of managers as agents of choice in understanding changes in organizational identity. Within organizations, a better understanding is required regarding the role of higher-level managers in an organizations hierarchy in the process of political negotiations and decision making, in which a certain organizational identity acquires legitimacy.
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