Abstract
It is easier than ever for researchers to disseminate and report their findings once the job of collecting data and formulating a conclusion is complete. The process of research, scholarship, and publication is central to higher education (Mason et al., 2021). However, the existing model of research dissemination is far from adequate, as it does not meet the demands of the more competitive side of academia; journal publications and conference participation are no longer sufficient to build and establish professional reputations (Relojo-Howell, 2021a). Both your academic colleagues and the broader lay audience of those seeking to learn more about your specific area of study now have significantly more tools at their disposal to find the information they are looking for. As a result, researchers need to work harder at establishing themselves as respected professionals in their respective fields through a broader range of networking activities, including creating an online presence where their work can be found quickly and efficiently.
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