Abstract
Rayna Denison analyzes how and in what ways the How To Train Your Dragon franchise (2010-Present) has been developed in relation to the success or struggles of DreamWorks Animation. She argues that the franchise has developed primarily in relation to three specific factors: the evolution of its studio; attempts by its production studio to capitalize on new distributive technologies; and tensions between producers that can be read at the level of the franchise’s narrative flows.
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