Abstract
Since is regarded as the core issue of fulfilling success in port partnership, we first define three types of partnering based on with/without resources involving, consider four risk factors and formulate two stages of risk processes, and then, develop a risk analysis model from the viewpoint of port operator (PO). This study acquires relative parameters through ways of questionnaires and in-depth interviews for Mote-Carlo simulation. It is concluded that the more market share a container carrier (CC) occupies the higher risk the PO involves in 'resource-involving (RI)' and 'resources crossly-involving (RCI)' partnerships; risk of PO also increases when partnering with multiple CC whose market proportion accumulate in 'no resource-involving (NRI)' partnership; on the contrary, the risk for PO decreases while cooperating with single CC in RCI partnership. The results will certainly be helpful for PO to evaluate the partnership risk with multiple CC and to develop marketing strategies.
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