How the Fintech ecosystem changes with the entry of Big Tech companies

Abstract

The digitalization of financial services has led to the emergence of new, innovative services and providers. This paper first examines which actors are defined in the related literature as members of the Fintech ecosystem and what their roles and responsibilities are. A common element in the literature reviewed is that traditional financial institutions, startups, regulators, the investment community, and technology developers are identified as actors in Fintech ecosystems. The analysis then highlights how the large technology companies that are referred to in the literature as Big Tech (Meta (Facebook), Apple, Microsoft, Amazon, Alphabet (Google), Baidu, Alibaba, and Tencent) have become active in the financial services sector. It also examines which comparative advantages have led to the possibility for Big Tech companies to become third-party and then independent providers of financial services. As a result of their previous activities (software development, marketing, social media, online retail, and content services), they have acquired both a significant global customer base and outstanding IT development capabilities. These factors have enabled them to interact with former members of the Fintech ecosystem. They have formed partnerships with traditional financial institutions, then become their competitors, and they look to Fintech startups as acquisition targets. These factors determine Big Tech companies to become part of the Fintech ecosystem as a competitive service provider. From a practical point of view, these phenomena emphasize the need for the regulatory efforts on Big Tech companies.