Abstract

No matter what city you are in these days you will notice people with their heads down, staring at their smartphones. One German municipality is installing warning lights in the pavement to keep distracted pedestrians from walking into oncoming trains. The safety hazard aside, what is striking is how much time people spend on their phones. Digital media and smartphones are everywhere, in every city, town and village across the globe. Consumers are connected everywhere so those institutions and businesses connecting with them are benefiting. Those that aren’t are left behind.

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