Abstract
ABSTRACT This study purposes to examine the antecedents of luxury fine dining restaurant patrons’ willingness to pay a price premium in Delhi. It categorized the degree of consumerist behaviors concerning the luxury food consumption and examined the influence of relational and individual effects in the patronage of luxury fine dining restaurants. A theoretical model is proposed which explained the effects of the representative indicator of luxury service consumption. Variables like bandwagon effect, hedonic effect, and snob effect were found to be influencing the esteem-based food consumption. Gastronomic engrossment and acquaintance were projected to elucidate patrons’ willingness to pay price premiums for luxury fine-dining restaurant experience. In total, 369 usable responses were subjected to thorough structural equation modeling analysis. Results showed that gastronomic engrossment had highest score in terms of total variance explained and explanatory power of willingness to pay price premium was found to be strongest compared to the other constructs.
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