How the app designs influence the app use and optimization measures in Chinese internet market

Abstract

With the rapid expansion of Chinese Internet mobile app market, being conscious of the mobile app success determinants performs a vital aspect for enterprises. To overcome the common strait that many enterprises fail to achieve profitability by exploiting commercial mobile applications on account of few app downloads and low customer utilization rate, this essay mainly focuses on the predicament that application operation is confronted with in the current Chinese mobile app market and interprets three general interfering factors affecting app profitability. With selected data and correlation analyses, it confirms the impact icon's aesthetic design, customer satisfaction and customer loyalty on improving the profitability of mobile applications. According to the research results, some feasible optimization measures are proposed for mobile application developers. The results could help assist entrepreneurs in making profits by improving app user utilization. However, some objective factors and limitations are ignored in the discussion of influencing factors and more in-depth researches are suggested.