How Social Dominance Orientation Effects Social Influence? A Serial Mediation Model

Abstract

This research investigates how social dominance orientation of employees gain social influence in their organizations. A serial mediation model has been developed where impression management and workplace status have been suggested as serial mediators between social dominance orientation and social influence. The theoretical model has been explained using social influence theory that explain how people gain social influence through different tactics. A total of 350 multi-sourced responses were collected through a time lagged design with three-time intervals from service sector organizations. Results indicated a good support for the proposed model and it was empirically supported that employees who possess social dominance orientation use impression management tactics to achieve higher workplace status and ultimately, gain social influence in the organization. Limitation, future research and managerial implications have been discussed.