Abstract
This research investigates the application of power by retail buyers and how fashion suppliers deal with the application of power within sustainable supply chains by focusing on the experience of six small fashion suppliers. Using an exploratory case methodology, the empirical findings demonstrate that power is applied by enforcing collaborations and extension of responsibilities of fashion suppliers. Small fashion suppliers deal with the application of power by providing process efficiency that supports the performance of economic, environmental and social sustainable goals of retail buyers within sustainable supply chains. This research contributes by linking the concept of power and sustainability within fashion supply chains. The paper concludes by evaluating the application of power by retail buyers and fashion suppliers' responses.
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