Abstract
Although many companies have deployed digital supply chain platforms (DSCP), not all obtain the anticipated benefits. This study explores how different deployment strategies of DSCP affect competitive advantages. The empirical results show that DSCP deployment breadth positively relates to exploitative and exploratory innovations for both manufacturing companies and service companies. DSCP deployment depth positively affects exploitative and exploratory innovations for manufacturing companies but exploratory innovation for service companies. Although exploitative and exploratory innovations both incur competitive advantages, exploitative innovation is more important for service companies. These findings provide theoretical and practical implications by unraveling the puzzle of the DSCP-performance association.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
