Abstract

Millions of people all over the world are constantly sharing an extremely wide range of fascinating, quirky, funny, irrelevant and important content all at once. Even scientists are no strangers to this trend. Social media has enabled them to communicate their research quickly and efficiently throughout each corner of the world. But which social media platforms are they using to communicate this research and how are they using them? One thing is clear: the range of social media platforms that scientists are using is relatively vast and dependent on discipline and sentiment. While the future of social media is unknown, a combination of educated speculation and persuasive fact points to the industry's continual growth and influence. Thus, is that not only are scientists utilizing social media to communicate their research, they must. The ability to communicate to the masses via social media is critical to the distribution of scientific information amongst professionals in the field and to the general population.

Highlights

  • The bottom line is that millions of people all over the world are constantly sharing an extremely wide range of fascinating, quirky, funny, irrelevant and important content all at once

  • 77% of life scientists participated in some type of social media;

  • While many expect scientists to use social media like most other professionals, the diverse sites they choose to use and their varied skepticism of mainstream social media might come as a surprise

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Summary

Introduction

Millions of people all over the world are constantly sharing an extremely wide range of fascinating, quirky, funny, irrelevant and important content all at once. How Scientists Use Social Media to Communicate Their Research On any given day, 50% of Facebook’s 500-million-plus users log-on to the social networking site.

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