Abstract
This article discusses findings from an evaluation of a national 'School Friends' project set up by British Telecom (BT) in the UK in response to the 'Year of Reading' (1998) backed by the Secretary of State for Education and Employment. In this project employees, with the support of the company, volunteered to help with literacy learning in a number of primary schools throughout the UK. Factors to emerge included the significant part which role models from industry, both male and female, can have in raising confidence and enthusiasm for reading amongst school pupils, particularly boys. The evaluation findings are analysed as a means of drawing some conclusions about what constitutes 'good practice' in terms of voluntary support for literacy learning in schools.
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