Abstract
How road traffic safety campaigns influence seat belt use – case study for the city of Banja Luka
Highlights
Violation of the traffic rules by not wearing a seat belt is not in direct connection with the cause of the road accident, but the road accident severity of such behaviour is
The survey was based on experimental method, namely recording the level of the seat belt usage while driving, it was carried out in three stages: - the first stage of the experiment was conducted during January 2013 and its main goal was to determine the level of seat belt usage without any external influence; - the second stage of the experiment started with road traffic safety campaign in February 2013, which lasted for ten days
During the last three days of the road traffic safety campaign the recording of the seat belt usage was performed in order to determine the extent of influence of specific road traffic safety campaign on the level of the seat belt usage; - the third stage of the experiment took place during March 2013 and its main goal was to determine the level of the seat belt usage without any external influence after the activities in the second stage have been conducted
Summary
Violation of the traffic rules by not wearing a seat belt is not in direct connection with the cause of the road accident, but the road accident severity of such behaviour is. It is assumed that buckling a seat belt up may reduce the chance of being severely injured (or killed) in a road accident by up to 50 %. ETSC estimates that 8.600 deaths in cars were prevented in 2012 across the EU by the wearing of belts. Another 900 would have been prevented if 99 % of those in cars in collisions had been wearing them [2]
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