Abstract

With the advent of the “Industry 4.0” era, the outbreak of the new epidemic, and the frequent occurrence of economic crises, sustainable entrepreneurship has led to the entrepreneurial ambition of serial entrepreneurs. Although a large number of supportive policies have been recently enacted by administrations at all levels to promote sustainable entrepreneurship among serial entrepreneurs, there is a lack of policy evaluation. In addition, although academics recognize the importance of policy regulation in leading sustainable entrepreneurship, in-depth research on the entrepreneurship policy system is still lacking. Based on this, this paper applied the “policy instrument–policy target” analysis framework and selected Chinese policy texts that support the sustainable entrepreneurship of serial entrepreneurs for textual content analysis. The results of this paper suggest that the synergy of various policy instruments and the appropriateness of the policy instrument–target fit need to be improved. The findings of this paper can provide a theoretical basis and practical implications for governmental entities to guide serial entrepreneurs to prevent social, economic, and environmental risks and achieve sustainable entrepreneurship goals.

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