Abstract
Pragmatic competence is a constituent of overall communicative ability, and within pragmatic competence, implicature comprehension is itself a constituent. This generates studies on teaching implicature comprehension, most of which are lacking in qualitative probes into how attributable the ensuing performance changes are to the instructional materials and procedures themselves. Nevertheless, effective assessment of pedagogical interventions/innovations would require experimental studies to be adopted along with qualitative research for in-depth understanding from participants’ perspective. In this regard, through semi-structured retrospective interviews, the current study investigated how far and in what ways the performance changes after a project on teaching implicatures via film could be ascribed to the treatment itself. The content analysis results indicate that the performance changes originated mainly from the instruction and illuminate the share of the filmic materials as the innovative component there. On account of these, with its epistemological approach enabling triangulation, the study contributes to instructional pragmatics by providing an exemplary practice of quality assurance in teaching implicature comprehension/interpretation.
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