Abstract
This study aims to highlight the impact of promotional advertising on children's buying behavior.Promotions are tools that maximize the sales of any organization. Retailers or manufacturers apply this toolto invite consumers to buy more products. The proposed study aims to focus the advertising impact on childpurchases in the Pakistani capital. It is convenient to sample 500 respondents and collect data with the helpof the questionnaire. The results show that there is a negligible correlation between the purchase behaviorand coupons. On the contrary, buying one-to-one free, the physical environment impacts significantly on thepurchase behavior. The proposed research helps marketers recognize most effective promotional ads thatcan significantly affect a child's buying behavior
Highlights
A promotion or advertisement is a basic tool used by a retailer or manufacturer to invite customers to purchase additional products
Increased interest in the use of key marketing promotions has led to unprecedented growth in research in this area (MOULAND, 2002)
This fact shows that many consumers can be squeezed when they recognize the term "sales promotion." In addition to reducing discounts or promotions of credit cards offered by retailers and other marketing tools such as free purchases and payments received without indicating that they make consumers buy additional advertising strategies used by vendors to attract customers and increase sales (Gilbert & Jackaria, 2002)
Summary
A promotion or advertisement is a basic tool used by a retailer or manufacturer to invite customers to purchase additional products. Promotional sales have a comprehensive promotional tool designed to create easy-to-use conversations (Gilbert & Jackaria, 2002) They said that sales promotion tools are encouraging consumers to think and at the same time evaluate brands and buying opportunities. Advertising tools and advertising strategies are used by traders to be able to know the initial opportunities of their customers and to increase their sales This fact shows that many consumers can be squeezed when they recognize the term "sales promotion." In addition to reducing discounts or promotions of credit cards offered by retailers and other marketing tools such as free purchases and payments received without indicating that they make consumers buy additional advertising strategies used by vendors to attract customers and increase sales (Gilbert & Jackaria, 2002)
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