Abstract
Due to an increasing collection of personal data by internet companies and several data breaches, research related to privacy gained importance in the last years in the information systems domain. Privacy concerns can strongly influence users' decision to use a service. The Internet Users Information Privacy Concerns (IUIPC) construct is one operationalization to measure the impact of privacy concerns on the use of technologies. However, when applied to a privacy enhancing technology (PET) such as an anonymization service, the original rationales do not hold anymore. In particular, an inverted impact of trusting and risk beliefs on behavioral intentions can be expected. We show that the IUIPC model needs to be adapted for the case of PETs. In addition, we extend the original causal model by including trusting beliefs in the anonymization service itself as well as a measure for privacy literacy. A survey among 124 users of the anonymization service Tor shows that trust in Tor has a statistically significant effect on the actual use behavior of the PET. In addition, the results indicate that privacy literacy has a negative impact on trusting beliefs in general and a positive effect on trust in Tor.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: ACM SIGMIS Database: the DATABASE for Advances in Information Systems
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
