Abstract
The implementation of Work From Home also has an impact on the trend of buying interest online. The trend of buying interest online is usually carried out by young consumers or can be called as millenials because they are the ones who use online facilities to fulfill their needs even though they are not in a Covid-19 condition. Interest in buying online is influenced by price perception and level of consumer trust. Aim of this research for find out the influence of price perceptions and consumer trust on online buying interest during the Covid-19 pandemic in millennial consumers in West Java. From the results of this study, it can be concluded that millennial consumers' online purchase interest during the COVID-19 outbreak was influenced by product price perceptions and millennial consumer confidence. These results indicate that efforts to increase interest in buying online can be done by first increasing millennial consumer confidence.
Highlights
The current global economic condition is faced with serious problems, the cause of which is none other than the corona virus (COVID-19)
From the results of this study, it can be concluded that millennial consumers' online purchase interest during the COVID-19 outbreak was influenced by product price perceptions and millennial consumer confidence
These results indicate that efforts to increase interest in buying online can be done by first increasing millennial consumer confidence
Summary
The current global economic condition is faced with serious problems, the cause of which is none other than the corona virus (COVID-19). The spread of this virus is fairly fast and has reached several countries around the world. This virus has become a global pandemic, which will greatly impact economic stability, one of which is the business world. The Covid-19 virus is so deadly that it attacks the respiratory tract and can be transmitted to anyone. This especially happens quickly to someone whose immune system is weak. The government must think hard about how to anticipate the spread of the virus, including in the West Java region
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