How pandemic has influenced the purchasing behaviour of consumers

Abstract

The world will never forget about the COVID-19 Pandemic which affected the whole world till now. The pandemic has influenced human life in each and every field, the world faced a complete lock down and the condition ruined the economy, global financial crisis, unemployment, and closing of schools and colleges. During pandemic people are afraid of offline shopping this attracts the attention of consumers to shop online and satisfy their needs. The study focuses on how pandemic has influenced the purchasing behaviour of consumers through online shopping. The objective of the study is to find out how pandemic has affected the online shopping and to measure the factors that will continue to have a positive impact on online shopping growth among customers during pandemic. Random samples of 100 consumers using online shopping have been taken for the study. The study poses some analytical methods such as Percentage analysis, factor analysis, Garrett ranking, chi-square test have been used. Findings of the study will be useful for the consumers to find out the facilities provided by online shopping companies and also helps the companies to overcome the competition by using different strategies to satisfy the consumers.