Abstract

This study aims to determine how organizational management affects organization’s employees, their motivation and service quality they deliver to the customers. This research was conducted on a world-famous Restaurant Chain - Kentucky Fried Chicken. KFC is a subsidiary of Yum! Brands, the world’s most popular chicken restaurant chain. KFC has been serving Finger Lickin’ Good Chicken since 1930 and has settled itself in 118 countries all over the world with a total of 18,875 restaurants. KFC is recognized for its high customer satisfaction. It is proven that how management treats their workers can affect their worker’s motivation and company’s service quality. A positive attitude of management towards workers might result in higher motivation which contributes to greater performance along with high quality of service. The study comprises of both primary and secondary data to obtain the relevant information & findings.

Highlights

  • KFC or Kentucky Fried Chicken is an American fast food restaurant chain specialized in fried chicken

  • There are various strategies for organizational management, and the content and level will change depending on your position. (Amy Jo et al.)

  • Motivation is a complex concept able to help or harm an organization depending on how it is used within an organization

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Summary

Introduction

KFC or Kentucky Fried Chicken is an American fast food restaurant chain specialized in fried chicken. Its headquarter is located at Louisville, Kentucky. Measured by their sales, KFC is the second world largest restaurant chain. KFC is the second world largest restaurant chain It was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from a roadside restaurant in Corbin, Kentucky in 1930. KFC was one of the first American first food chains to expand internationally, opening outlets in Canada, Mexico and the United Kingdom by the mid- 1960s. KFC's core product offering is pressure fried, on-the-bone chicken pieces seasoned with Colonel Harland Sanders' "Original Recipe" of 11 herbs and spices

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