Abstract

In the public debate, sustainable innovations are mostly associated with urban contexts, whereas rural areas are rarely seen as potentially creative sites. In contrast to this widespread suggestion, however, recent studies show that rural communities can also play a pivotal role in generating sustainable solutions. Yet, the transformative potentials of villages often remain socially limited to pioneers’ personal networks and spatially restricted to insulated places. In this context the question arises of how rural communities in transition to sustainability can overcome their island-status to develop transformative potentials. In order to answer this question, we take the example of Heckenbeck, a village located in southern Lower Saxony (Germany), as a case and examine the social interactions and networks that exist between local sustainability niches and the socio-technical regime. By applying socio-technical transition theory in a multi-scalar perspective, our study illustrates how a group of niche actors has accomplished to effectively transform the local regime by spreading their ideas among their fellow village members and to put pressure on the regional regime by using windows of opportunity created in the socio-technical landscape to build multifaceted social networks to various sectors of society. The case provides lessons learnt and discusses possibilities and limits to transfer these lessons to other contexts.

Highlights

  • Sustainable innovations are often associated with urban contexts [1,2,3]

  • By applying socio-technical transition theory in a multi-scalar perspective, we illustrate how a group of niche actors has accomplished to effectively transform the local regime by spreading their ideas among their fellow village members and to put pressure on the regional regime by using windows of opportunity created in the socio-technical landscape to build multifaceted social networks to various sectors of society

  • In addition to these sociocultural and health-oriented institutions, sustainability-related innovations related to food and mobility came up, whose extent was quite unusual for a village comprising less than 500 people: A member-based organic shop was established, a couple of organic farms in the fields of fruit and juice production, sheep rearing, and beekeeping settled down and a farm following the principles of Community Supported Agriculture (CSA) opened

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Summary

Introduction

Sustainable innovations are often associated with urban contexts [1,2,3]. Rural areas, in contrast, are rarely seen as potentially creative sites. The growing group of so called ‘newcomers’ formed their own community, a socio-technical niche within the village, and re-established institutions for the local supply of various goods: A group of parents founded a small alternative school, others reopened the former pub as a cabaret and guest house, and a medical and midwife practice emerged In addition to these sociocultural and health-oriented institutions, sustainability-related innovations related to food and mobility came up, whose extent was quite unusual for a village comprising less than 500 people: A member-based organic shop was established, a couple of organic farms in the fields of fruit and juice production, sheep rearing, and beekeeping settled down and a farm following the principles of Community Supported Agriculture (CSA) opened. Low-energy houses were built on the new development area necessary for housing the numerous newcomers and several small handicraft businesses opened These newly established institutions can be seen as sustainability innovations, because they encourage environmentally friendly forms of mobility and food supply (ecological dimension), increase social cohesion and solidary through cultural, educational or health-oriented offers (social dimension) and provide jobs and income (economic dimension)

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