How Networks Affect and Contagion Individuals Social Behavior of Drinking

Abstract

The research analyzes how networks affect an individuals social behavior of drinking by researching perspectives of both micro and macro, especially in the aspects of how different personalities and connections between individuals and their social network, and the development and structure of their social network. This document discusses and shares how a variety of information and behaviors are transmitted through social networks, and describes different contagion methods and social network structures, leading to different spread and diffusion efficiency results. The study adopts questionnaire surveys and longitudinal measures to explore different people's personalities and social networks through different question settings to discover the impact and relationships among them. Through analyzing a large number of samples and analyzing the different impacts brought by nodes with different personalities, three effective influences on personality and certain social network properties can be derived for having impacts on social behaviors.