Abstract
In many industries, partners are interconnected in project alliances that have limited lifespans and clearly-defined boundaries. The transparency of the movie industry provides a unique opportunity to study how alliance network topologies impact the performance of project alliances from the perspectives of social networks and organization theories. In this work, we compiled a massive movie dataset and constructed alliance networks for both movie production and distribution companies. Using the box office as the proxy for the financial performance of a movie project alliance, this research investigates how the two alliance networks impact the box office. We introduce the social network properties of degrees, centralities, and structural holes as alliance network variables into empirical regression models. The results show that alliance networks have a significant influence on the box office. The degrees of production companies and the structural holes of distribution companies are especially important to achieve success in the box office. The results add new evidence for the study of the movie economy and alliance networks. Meanwhile, this work also provides implications for the movie industry by revealing that it is essential to wisely choose partners that are appropriately embedded in alliance networks for the success of a movie project.
Highlights
Alliances formed by strategically-collaborating partners are common in a wide range of industries
In line with the previous movie economy literature [15,16,17,18,19,20,21,22,23], we focused on the financial performance of a movie using the box office as the proxy of the performance of the movie project alliance
By looking into the two alliance networks, we found that those movies had large companies as their production companies and distribution companies
Summary
Alliances formed by strategically-collaborating partners are common in a wide range of industries. These interorganizational systems have attracted studies from the perspective of economics, organizational science, and strategy management [1,2]. By forming an alliance, partners can pool resources, exchange knowledge, share risks, enhance innovation capabilities, and expand markets [1]. Alliances established with multiple partners become an alliance portfolio for specific strategic objectives [3]. Most of these alliances are long-term, continuous, multipurpose, and strategical
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