Abstract
ABSTRACTSeveral previous studies have investigated different ways to stimulate creativity, since it enhances innovation. However, although creativity can be considered the main input of innovation, it is not enough by itself. In this paper, we study the effects of the cluster on the firm’s levels of creativity and innovation. How does the position of a firm in a cluster affect its outcome of innovation? Is it better to be in a central position or to be isolated? Based on the creativity, innovation and social network analysis literature, a conceptual model has been developed to explain the interaction between creativity and network centrality, and tested in the ceramic industrial cluster in Spain. Empirical findings support interaction effects between creativity and network centrality that moderate the results of innovation. The implication of these results in relation to creativity and innovation theory and practices are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
