Abstract

The twin challenge of increasing capacity to accommodate growing travel demand while simultaneously decarbonizing the transport sector places enormous pressure on public transport (PT) systems globally. Arguably the most fundamental policy choice and trade-off in designing and operating PT systems in the coming years will be service levels versus cost implications. On the presumption that public (citizen and consumer) opinion is crucial to making such choices, we study this question with a focus on Switzerland by using a factorial experiment (n = 1′634) that considers the frequency and geographic coverage of PT services as well as the cost implications for PT users and taxpayers. We find that support for increased frequency of connections and more services to peripheral regions is high as long as such service expansion is funded mainly by the government, rather than PT users. Preferences are generally consistent across subgroups, except in the case of government funding, where preferences differ by political orientation. This suggests that there is substantial demand across the board for PT services expansion funded primarily by the government, but that the question of funding is also potentially politically the most controversial. While our findings are specific to a country with a highly developed PT system, our research provides a template for similar research in other countries that struggle with a similar challenge.

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