Abstract
This article presents academic business research which examines the impact of country differences in the performance of organizational routines and knowledge assets transferred across borders. An overview of previous research literature on the matter is offered. An overview of the methods of the study is presented. The researchers used data obtained from a non-food multinational franchise corporation. Results from the study indicate that performance that is derived from knowledge assets which are transferred across borders is more susceptible to country effects than performance that is derived from other asset types.
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