Abstract

AbstractThis commentary complements Stanley et al.'s (2022) target article by concentrating on the process of false belief construction and its associated cognitive mechanisms. It also concurs with the target article that a deeper understanding of the cognitive mechanisms by which consumers revise their truth judgments in view of new evidence is needed. Specifically, this essay develops two main dimensions: the first about what we know from the actual construction of truth judgments; the second about what we know from the cognitive mechanisms by which truth judgments are constructed. Particularly on this second dimension, I develop the idea that relational reasoning is key to understanding how individuals integrate new information within their internal belief systems. These two dimensions are both process‐minded, yet one is about how beliefs evolve over time, whereas the other is about the cognitive mechanisms that underlie belief construction. Overall, an understanding of these two elements is crucial to finding behavioral interventions that may curb the spread of misinformation.

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