Abstract
Research on cognitive aspects of survey methodology (CASM) has helped survey researchers to understand the processes involved in responding to survey questions. The survey situation, and the methods employed by CASM researchers, can also be used to benefit cognitive psychology. In particular, the size and coverage of sample surveys, and the techniques used to examine how respondents understand survey questions, could be of much value for exploring some aspects of memory research. We give some examples where this is being done and urge others to follow suit.
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